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The units of men'speriodicals / research data collection were articles and advertisements at least one page in length. In order to be selected for coding, articles had to stand alone and not be a part men'speriodicals / research of a section containing a compilation of small pieces addressing different topics. The inclusion of all stand-alone articles one page or longer resulted in a sample size of 515 articles. men'speriodicals / research Because the magazines in the sample contained approximately three times as many advertisements as articles, systematic sampling was used to obtain an advertisement sample of a similar size. Every third advertisement in each magazine was selected for inclusion. To prevent problems related to periodicity (e.g., in case similar ads were placed in the same location in different issues of a magazine), a different starting point, ranging from the first ad to the third ad, was used.
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